MARKETING LEADER DIABETES CARE & DIGITAL HEALTH
Our Client is a global leader in Medical Device, looking for a qualified
MARKETING LEADER DIABETES CARE & DIGITAL HEALTH
Italy & Greece
Responsibilities:
As direct report to the Country Business Leader of Diabetes Care, Italy & Greece, this managerial role will be focused on:
- Support Field Force deployment with Digital tools
- Create collaboration and project with HCP, Nurse and Patients
- Begin selling the “digital” part of DC portfolio
- Work on Reimbursement process
- Collaborate in a continuative manner with Market Access team about pre-tenderengagement
- Support the Business Development Manager to identify business opportunity at Regional level
- Maintenance of Key Opinion Leader relationship
- In retail regions secure and grow the business
- In tender regions maintain and prepare the ground for incoming tender renewal
- Provides leadership on all marketing-related aspects for Italy & Greece
- Serves as a leader and coach and enables marketing synergies to make our marketing organization more robust to cope with future opportunities.
- Leads the monitoring and analysis of the Italian and Greek market
- Acts as a Marketing Champion around product and digital launches
- Key driver in sensing, communicating, and developing new market opportunities and approaches
- Provides coaching for the Italian marketing team
- Responsible for constantly upgrading knowledge and skills for direct team and, in close cooperation with the Country Business Leaders, for the country marketing teams
- Assures full contribution and support as a member of the Italian Leadership Team
- Contributes to the European Strategy via constant communication with European Marketing Team
- Develops customer centricity, through appropriate customer and local sales input during marketing program and tools development process
- Spends a minimum of 20% of his/her time with customers
Qualifications:
Successful execution of the role requires significant depth and breadth of marketing knowledge and experience, including the following:
- A full understanding of the Italian Healthcare Systems
- The candidate for the role will have the ability to build and communicate a vision and strategy, set direction and drive results
- Strategic and analytical capabilities, and sound business acumen.
Primary Work Location: Milano
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Medico/biomedicale/diagnostico
Milano
Rif. T018/2021